Marketing Services


Full Service for Recruiters

 
Recruiting is marketing and good marketing starts with your database!


Your database of candidates is a valuable asset! We can help you market to your database and keep it up-to-date.

 We provide services to help recruiters:

  • Market opportunities to job candidates in their database when the need is to hire now;
  • Build and refresh their resume database to prepare for future needs; and
  • Do it in compliance with email laws and other rules;

It is cost effective, and faster, to submit communications to candidates already in your database. Doing so will reach active and passive candidates. However, it can be difficult to build and maintain a database. It can even be challenging to send communications to candidates in your database if you don't have the proper tools. This is where we can help!

Recruiting active candidates can be difficult.
Recruiting passive candidates is tougher yet!
.

Our service provides a low-cost process to recruit both! There is no system to install or learn. We do the work for you! We focus on a personalized approach using opt-in email for timeliness, flexibility, and low cost. Our process "pushes" the message to candidates rather than waiting for them to visit your career site or a job board to view your job ad.

We can help your organization become more competitive for quality candidates. We do this by implementing the appropriate communication processes. If you currently use an applicant tracking system, our processes will enhance that system. Either way, we can help you get more out of your recruiting effort by "marketing" your organization to the active and passive candidates in your resume database. Our services will even help you build your database to increase the effectiveness of ongoing and future hiring campaigns.

Issues, Solution, Results - -

The best candidates are "passive". They are not always looking for new opportunities. As a result, job ads that you post do not always attract the best candidates. Therefore, you need a means to supplement your job ad postings with a different process directed at passive candidates. You also need to deliver a different message (i.e. not a job ad). Doing so will help you source better candidates while simultaneously becoming more competitive for these candidates. The result will be better hires.

Our services - -

We will help you implement a proactive e-recruitment process starting with your database by providing the following services:  

  • Inform your staff of the opportunity and process;
  • Plan strategy and process with you;
  • Implement the email system, and optional screening system, or help you use your own;
  • Design and create recruitment messages and campaigns;
  • Send the messages to your database, manage the campaigns, and report results;
  • Source new candidates to help you build your database in preparation for ongoing and future campaigns (and not trigger "applicants" for EEOC and OFCC purposes);
  • Host and operate the systems for you so there is nothing for you to install or learn.

The systems we use provide the functionality to create personalized messages for lists of candidates, manage the emails sent, prevent duplicate sends, and identify bounced and bad emails. They also provide facilities and online forms for opt-in email collection, profile updating, and send-to-friend and remove request processing. Messages sent can include links to direct candidates to your job opportunities integrated with an online screening system (optional). And of course, reports are provided to help you evaluate results.

Call 800-639-2060 to order!